From the West there is the perception that fighting games are more popular in Japan than in the rest of the world. This is not so, as he has explained Katsuhiro Harada, director de Tekken since Tekken 3, on Twitter, where he has also pointed out that the public majority of his fighting saga is in Europe, in countries such as Spain, France, Germany and the United Kingdom.
Harada assures that the 50% of players from Tekken are in the Old Continent, while users of The United States accounts for 35 or 37 percent of the total. The public japons is a minority, a 3 %, and if it includes Asia altogether it does not reach the 10 %. The remaining, just over three percent, represents the public from other territories.
The popularity of major Fighting Game titles in Asia is about the same and not much different. However, in terms of the share of TEKKEN alone, Japan 3%, and even if Asia is included, it does not reach 10%.
50% is Europe,
35-7% is North America,
and the rest is another region. https://t.co/XiWZayn8or— Katsuhiro Harada (@Harada_TEKKEN) June 3, 2021
The Japanese assures that “the popularity of great fighting games in Asia it is more or less the same [que en el resto del mundo] and not very different “, although it does explain that there are differences in each series. Virtua Fighter, which has just premiered Virtua Fighter 5: Ultimate Showdown on PS4, it is most popular in the Japanese and Asian markets.
On the other hand, the Bandai Namco saga, whose latest installment is the Tekken 7 Released on PC, PS4, and Xbox One in 2017, it is “strong” mainly in Europe, North America, the Middle East and Oceana. Harada adds that it also matters how games are advertised: he argues that commercial strategies and the policies at the time of promoting them cause that in the different territories almost look like games of different genres.
In the out-game area, VF has strong recognition and brand in the Japanese and Asian markets, and Tekken is strong in the Middle East and Oceania, mainly in Europe and North America.
Beyond the game content, business policies, philosophies and strategies such as branding and marketing are so different that it seems to be a different genre. https://t.co/ESPn9HCAkK— Katsuhiro Harada (@Harada_TEKKEN) June 3, 2021
Harada wants me to come back Virtua Fighter
All these reflections, by the way, come from the recent comments of Harada himself, who recorded a video from your bar on the occasion of the launch of Virtua Fighter 5: Ultimate Showdown. In it he explained that he wanted the SEGA saga is back because it says that it has always been inspired by her and the desire to overcome her to create your games.