Strauss Zelnick, the head of Take-Two, he has defended the new starting price that is being standardized in new generation games, located in about 80 euros in the Spanish market (70 dollars in the United States), an increase of 10 euros compared to the usual price that the titles had until now.

The price of the new generation

“We announce that the price of NBA 2K21 will be of 70 dlares because We believe that we are offering a series of extraordinary and highly replayable experiences“Zelnick commented.” Also, the last time there was a price increase in America was between 2005 and 2006, so we believe that consumers are already prepared for this increase“.

“We haven’t said anything about the price of other games yet, as we want to do game-by-game announcements, but I think we always offer a higher value than we charge to ensure a positive player experience when playing and paying for our games. We always make sure that consumers feel that we offer more than we ask for change. “

The price of the new generation

NBA 2K21 It was the first next-gen game to announce that it would have a starting price of $ 70. (80 euros in our territory), something that aroused a lot of criticism among the gaming community for the high price that certain titles are reaching.

This controversy continued shortly after when Sony, after introducing PS5, announced that some of its games, such as Demon’s Souls or the next Returnal, they will also have this launch price. For its part, Ubisoft has not wanted to position itself yet, since they continue to study the possibility of also raising the starting price of their titles, although they have ensured that, for now, the first intergenerational titles that arrive will remain at 70 euros.

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