Nintendo has collaborated with watchmaker TAG Heuer to launch a limited edition of Tag Heuer Connected with Super Mario as protagonist. The Swiss company is known especially for its sports watches and chronographs, many related to the world of motorsport, but in this case the Nintendo plumber brings us to our wrist thanks to this model that uses Wear OS -the Android version for these devices-. Its price may be beyond the budget of many fans: $ 2,150.
Mario’s smart watch offers four designs or “watchfaces“with the mascot that will initially be exclusive to the model but they will later be available to other Tag Heuer Connected. Its main feature is activity tracking that activates different Mario animations when certain goals are reached. Mario welcomes the user in the morning and, as the day progresses and steps accumulate in the account, the user unlocks rewards in each phase of the goal of the day 25%, 50%, 75% and 100%, being able to see a different animation in the sphere each time. The animations reflect famous objects from Super Mario: at 3 o’clock, the Super Champin that makes Mario grow; at 6, the pipeline that allows him to travel fast; at 9 o’clock the superstar that makes him invincible lights up and when he reaches 100% of the daily goal of steps, Mario climbs the flagpole, another classic action of the video game.
“A watch with its own personality bringing creativity and bold flair to the avant-garde Swiss watch brand’s collections. Intrpid, emblematic, the hero comes to life in this luxury smartwatch, a model full of dynamism in which sport, technology and elegance are combined. With this collaboration, the TAG Heuer Connected watch offers its wearers a fun new way to intensify personal activity and motivate themselves as they reach goals throughout the day, “says the manufacturer.
As exclusive designs, the timekeeping dial offers a fresh look with the retro elements of the 1985 version of Super Mario Bros. and the Mario character with pixelated graphics. They have also been created exclusively for this edition two versions of the Heuer 02 dial– A variation that uses Super Mario’s iconic red and blue colors and a more classic one with subtle allusions to Super Mario’s red cap. Finally, the Orbital sphere replaces its neural network with characteristic elements of Super Mario, which rotate in one motion.
“With a new look and in stainless steel, the watch case has two interchangeable straps, both in the characteristic red color of Super Mario: one, in elegant black leather on red rubber; the sport option, in perforated red rubber matching, “says TAG Heuer. “The M for Mario is engraved on the buckles and on the crown. Finally, the caseback, screwed down, displays the special TAG Heuer x Super Mario Limited Edition inscription“.
It goes on sale July 15
The watch will be available for purchase on July 15 at 10:00 AM in Spain, and those who are interested – if money is not a problem – should hurry: there will only be 2000 watches of this edition for sale in the online store and various boutiques. It includes a 430 mAh battery that ensures a day without recharging with normal use, but also has a low consumption mode that adds six more hours of autonomy.
Last March Nintendo stopped distributing Super Mario 3D All-Stars, the collection with three iconic 3D Mario from Nintendo 64, GameCube and Wii: Super Mario 64, Super Mario Sunshine Y Super Mario Galaxy. In this way, the celebrations of the 35th anniversary of the saga were ended: “With the end of the campaign, the production, sales and services of some of the products will also end,” Nintendo said about the withdrawal of the collection.