Michael Pachter still in its thirteen: Sony is making a mistake by not showing up at E3. It is not the first time that the industry analyst negatively values ​​the absence of the company at the Los Angeles event, but this week Pachter wanted to delve a little deeper into his argument. He maintains that Sony is falling into a huge “strategic mistake” by missing this event, pointing out that they are the biggest “losers” of this decision. The Japanese firm made the decision to skip E3 in 2019 after 24 years attending this video game fair, advocating that they prefer to “think differently.”

Michael Pachter, Sony and E3

“I think Sony is going in the wrong direction”, are the words that Pachter uses to assess Sony’s position on E3, pronounced during the recent episode of Pachter Factor at SIFTD Games. In this sense, the analyst judges that the company was making a “big strategic mistake by leaving E3”, also pointing out that the money they were saving as a result of this decision was not worth it in contrast to what they are losing.

I think they are making a big strategic mistake by leaving E3. I think that’s just the wrong thing to do, and I’m hoping they’ll figure it out and come back next year, “he continued.” Someone convinced them to save $ 20 million if they skipped E3, and skip E3 this year. It was perhaps a prudent decision, “he added, taking into account that the event had to be held digitally due to the coronavirus pandemic.” But they also skipped the previous one, and I think it’s a bad move. “

“It’s a really dumb strategy”

In this sense, Pachter adds: “It’s a really dumb strategy. Because you can’t buy that much press for $ 20 million. Having an event and getting all of your fans to focus on that one event is really powerful, and I think whoever is advising the board that skipping E3 is a smart, cost-conscious move is just wrong. . They are just dumb“.

Pachter goes on to conclude with the following: “My prejudice is that Sony is and will continue to be the biggest loser at E3 by skipping the event, and I think they should wake up and recognize that it is an opportunity to show the world their games, and they are very good. ; and its hardware, which is very good, when the world is paying attention to it. I hope they are back in 2022. Fingers crossed“.

Sony’s reasons for leaving E3

The company announced this decision in 2019, and it did so accompanied by a list of reasons with which they sought to stand out at the media level among the other companies. “PlayStation fans are everything to us, and we always want to innovate, think differently and experiment with new ways to satisfy gamers,” they pointed out. “We have therefore decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019, and we cannot wait to share our plans with you.”

From this moment on, the players enjoyed various States of Play with which Sony enjoys a space to present its line of launches. On July 8, 2021 was held, where the most outstanding game was Deathloop, a game from Arkane Studios that is preparing to debut on PS4 and PS5 this September 14.




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