PlayStation today announced the purchase of Housemarque, a studio with which it recently collaborated to launch Returnal exclusively for PS5 and that has previously shown background in the arcade genre with titles such as Resogun O Dead Nation. After the announcement, Hermen Hulst, mximo responsible the PlayStation Studios, has commented on the acquisition of the study in an interview in GQ in which he has participated together with Ilari Kuittinen, CEO and co-founder of Housemarque.
In this talk, Hulst has answered a curious question: is the acquisition of studies a kind of arms race in the video game industry? Not only does PlayStation Studios seem to want to continue adding new teams to its label, including that rumored acquisition of Bluepoint Games, but also the rest of the big companies have shown interest in buying new studios: Xbox acquired Bethesda for 75 billion euros, Electronic Arts has also bought several equipment, Codemasters among the most popular, and even Nintendo if agenci at the beginning of ao to Next Level Games, creators of Luigi’s Mansion 3.
“They are very, very specific acquisitions”
Hermen Hulst wanted to be clear in his answer, denying that for PlayStation the purchase of studios is a matter of quantities to be used competitively: “Not at all. We are very selective with the developers that we bring, “he explained before recalling that his last acquisition before Housemarque was that of Insomniac Games in 2019, a movement that amounted to 229 million dollars.
“I’m always looking for people who have similar values, similar creative ambitions,” says the head of PlayStation Studios, who also says that the purchase also has a role of mentoring and investing in creators. “It’s not like we’re out there making random purchases.”, has settled.
For Hulst, this particular purchase makes special sense because of the previous work they have done over the years: “These are very, very specific acquisitions of equipment that we know well. The amount of collaboration between our external development group and Housemarque on the technical aspects , management, production and even the creative part has been very deep. for us it made a lot of sense to do it“.