Google has announced that its Google Play store will take similar measures to Apple’s in its App Store, and from July 1 reduce the rate to developers from 30% to 15% in applications and services in their first million dollars of annual revenue. Segn Sameer Samat the Google the measure will benefit “99% of developers who sell products and services with Play” they will see the rate reduced by 50%: “We believe this is a fair deal that is in line with Google’s mission to help developers succeed.” Apple also announced similar moves last November and since January 1, 2021, it has reduced its rate to 15% to creators on its first million dollars.
Epic Games, creators of Fortnite: Battle Royale and the Unreal Engine graphics engine, have criticized in recent times the rate of Apple and Google in their stores, especially Apple, which is the only one going to sell products on its operating system. This war for rates broke out when Epic introduced in an update the possibility of conducting microtransactions within the game without linking to the Apple store, which led to the withdrawal of the game from the App Store -on Android there are several alternatives to Google Play-. Fortnite he also introduced events that parodied the Macintosh presentation and compared the company to “Big Brother” from 1984, George Orwell’s dystopian novel.
The trial between Epic and Apple to begin in the next few weeks
“As a platform we are not successful unless our partners are successful. Android and Google Play have always listened to our partners around the world and we have taken their opinions into account when building the ecosystem. We hope to see more businesses grow on Android “, says the message from Google. The legal dispute between Epic and Apple has not yet been closed, and for example on May 3 the trial will be held in person.