The FC Barcelona is one of the most important sports clubs in Spain with an important presence in sports such as football, basketball or handball as well as with its own esports section focused especially on Rocket League, Hearthstone Y eFootball PES 2021 Season Update.
Now the Blaugrana club wants to go a step further and is preparing his arrival at the LPL, the most important professional League of Legends league in China and one of the most important MOBA competitions in the world with their teams always doing very good roles in the last Worlds or the rest of the international competitions of the Riot Games game.
According to the information in 2PlayBook to participate in LPL el Bara collaborate with one of the existing franchises saving the costs of buying a franchise in the competition as well as creating your team from scratch with the signings and financial expense that all this entails exploiting this collaboration through a business plan which includes content creation, sponsorships and merchandising to generate income.
Besides the own Tencent is working closely with the Catalan club to make this landing possible in the Chinese league and according to the statements of club sources to the aforementioned media “chosen team will be known soon; Tencent is helping in everything to define this landing“.
Next target: United States
In addition to their arrival in China, at FC Barcelona they aspire to more in the field of electronic sports and after settling in the Asian country the club’s medium-term ambition is to replicate this strategy also in the United States something to allow “make Bara mark“internationally and”connect with new audiences, especially in immature soccer markets“.
What do you think of the project that Barcelona is preparing within esports?